For more information and visual material please contact the Press Office of Foam via pressoffice@foam.org.




Note to editors

more at Foam

Paul Kooiker - FASHION

For the second installment of the Adorned public program, Foam is directing the spotlight on the Platforms that produce fashion visuals.

If fashion photography is proving to be an incredible vehicle for channeling a variety of social and political issues, then what kind of role do platforms have as facilitators?
The production of images is deeply tied to their circulation, the environment in which they are created and the audience. Traditional fashion outlets followed the wave made possible by the digital revolution, while creatives were the ones making the change happen. In order to make a lasting impact on the industry and on the way we communicate and consume fashion, they needed to join forces and shaped platforms safeguarding theirs and the makers&rsquo; visual identities.
Who are the actors producing and publishing contemporary fashion&rsquo;s visual products? In what way are those involved in the production making bundling together in order to re-direct the constantly changing landscape? Foam will discuss these questions together with Andile Buka (The Sartists), and Chiara Bardelli Nonino (Vogue Italia).
<a href="/museum/programme/adorned-the-fashionable-show"><img src="https://a.storyblok.com/f/113697/595x298/41e5f44dec/untitled_from_the_series_boys_of_hong_kong_2018_c_alexandra_leese_courtesy_of_the_artist_595x298.jpg" alt="" width="595" height="298" /></a> Untitled, from the series Boys of Hong Kong, 2018 &copy; Alexandra Leese/ courtesy of the artist
During the event, the focus will lie on a few examples of the different platforms actively changing and challenging the panorama of fashion. Together with guests coming from the artistic domain, publishing industry and agencies, we'll discuss various platforms, the ways in which they were built and the unique types of content they are championing &ndash; often surprisingly bringing together fashion and social change.
ABOUT THE EXHIBITION <a href="/museum/programme/adorned-the-fashionable-show">Adorned &ndash; The Fashionable Show</a> presents intriguing and challenging fashion related photography projects created by a new generation of visual artists. They all work with fashion, but most of them are not straightforward fashion photographers. For them, fashion and style are primarily tools to construct or question identities, to empower people and to play with cultures, gender, race and ages.
Visit this event and other exhibitions and <a href="/museum/programme/for-members">events</a> as a <a href="/about/memberships">Foam Member</a>.
The exhibition is made possible by Fonds 21 and Kleurgamma Fine-Art Photolab.
Foam is supported by the BankGiro Loterij, De Brauw Blackstone Westbroek, City of Amsterdam, Foam Members, Olympus and the VandenEnde Foundation.

<div class="sidebar__content">event info 
Thursday 27 February 2020 18.30 - 21.00 hrs (18.00 hrs walk-in) PRICE* &euro;10 regular rate &euro;8&nbsp;<a href="/about/memberships">Foam Members</a> *including 2 drinks
 LANGUAGE English
&nbsp;
SPEAKERS PRESENT Andile Buka (The Sartists), Chiara Bardelli Nonino (Vogue Italia)</div>

Fashion and Platforms

In light of Adorned &ndash; The Fashionable Show, Foam is creating a one-time event focused on the relation between the languages and themes of fashion and the moving image.

The visual language of fashion and its representation is constantly evolving and changing. It becomes enriched by various influences and contaminations through different forms of media. Artists are interpreting this fertile moment with increasing interest. During Adorned: Fashion and Moving Image creators, editors and curators will come together to discuss and present various fashion related video productions to dive into the visual language of fashion. Starting with an introduction, lecture by Shelly Jones (NOWNESS) and conversation by various artists such as Catherine Servel, Suzie &amp; Leo and Mohamad Abdouni, the evening will contain screenings of multiple fashion related video projects of which the artists will be present to talk and answer questions about their work.
<a href="/museum/programme/adorned-the-fashionable-show"><img src="https://a.storyblok.com/f/113697/595x298/6d7a7114d2/untitled_from_the_series_boys_of_hong_kong_2018_c_alexandra_leese_courtesy_of_the_artist_595x298.jpg" alt="" width="595" height="298" /></a> Untitled, from the series Boys of Hong Kong, 2018 &copy; Alexandra Leese/ courtesy of the artist
Moving image artworks go hand in hand with the photographic image. Together they not only explore topics which change and shape the landscape of fashion, but also the different techniques. Dance, performance, theatre, fiction and music are all elements of an ongoing conversation, in which fashion is contributing.
ABOUT THE EXHIBITION <a href="/museum/programme/adorned-the-fashionable-show">Adorned &ndash; The Fashionable Show</a> presents intriguing and challenging fashion related photography projects created by a new generation of visual artists. They all work with fashion, but most of them are not straightforward fashion photographers. For them, fashion and style are primarily tools to construct or question identities, to empower people and to play with cultures, gender, race and ages.
Visit this event and other exhibitions and <a href="/museum/programme/for-members">events</a> as a <a href="/about/memberships">Foam Member</a>.
The exhibition is made possible by Fonds 21 and Kleurgamma Fine-Art Photolab.
Foam is supported by the BankGiro Loterij, De Brauw Blackstone Westbroek, City of Amsterdam, Foam Members, Olympus and the VandenEnde Foundation.

<div class="sidebar__content">event info 
Friday 7 February 2020 18.30 - 21.00 hrs PRICE* &euro;10 regular rate &euro;8&nbsp;<a href="/about/memberships">Foam Members</a> *including 2 drinks
 LANGUAGE English
&nbsp;
ARTISTS PRESENT Catherine Servel, Suzie and Leo, Mohamad Abdouni and speaker Shelley Jones (NOWNESS)</div>

Adorned: Fashion and Moving Image

What is fashionable and what does it convey about ourselves? How do we adorn ourselves? How do we use fashion to show who we are, who we think we are, or who we want to be?
The exhibition&nbsp;Adorned &ndash; The Fashionable Show&nbsp;presents intriguing and challenging fashion related photography projects created by a new generation of visual artists. They all work with fashion, but most of them are not straightforward fashion photographers. For them, fashion and style are primarily tools to construct or question identities, to empower people and to play with cultures, gender, race and ages. While some participating artists have already been discovered by well-established fashion brands, others continue to work from within their own communities. They are outspoken, challenging, critical or provocative, but always highly relevant in a time defined by fundamental power shifts in which access, diversity and identity are keywords.
<a href="/museum/programme/adorned"><img src="https://a.storyblok.com/f/113697/595x896/14ca8023d0/untitled_from_the_series_family_work_2018_c_hadar_pitchon_courtesy_of_the_artist_595x896.jpg" alt="" width="595" height="896" /></a>Untitled, from the series Family Work, 2018 &copy; Hadar Pitchon/ courtesy of the artist
PARTICIPATING ARTISTS: Mohamad Abdouni (Lebanon), Arielle Bobb-Willis (United States), Giovanni Corabi &amp; Roberto Ortu (Italy), Justin Dingwall (South Africa), Julia Falkner &amp; Lorena Hydeman (Austria &amp; United Kingdom), Casper Kofi (Netherlands), Alexandra Leese (United Kingdom &amp; Hong Kong), Tyler Mitchell (United States), Hadar Pitchon (United States), Mateus Porto (United States), The Sartists (South Africa), Catherine Servel (United States), Suzie and Leo (France), Ambroise T&eacute;zenas &amp; Fr&eacute;d&eacute;ric Delangle (France).
MAGAZINE INTERVENTION The exhibition is inspired by Foam Magazine issue #53 Adorned &ndash; The Fashionable Issue. For the magazine Foam invited three of the most forward-thinking fashion magazines, Buffalo Zine, Beauty Papers (installation by Casper Sejersen and Gary Gill) and King Kong, to contribute with a curated intervention. Their vision on fashion photography will be showcased in the exhibition.
Order your copy of Foam Magazine #53: Adorned - The Fashionable Issue <a href="https://shop.foam.org/en/foam-magazine-53-adorned.html">here</a> and read up about the artists and their works on show this coming winter.
The exhibition is made possible by Fonds 21 and Kleurgamma Fine-Art Photolab.
Foam is supported by the BankGiro Loterij, De Brauw Blackstone Westbroek, City of Amsterdam, Foam Members, Olympus and the VandenEnde Foundation.

<div class="sidebar__content">The final night 
Tuesday 10 March 2020 18.00 - 21.00 hrs
&nbsp;
Closing night with artist talks, tours, music and a quiz.</div>

Adorned - The Fashionable Show

The exhibition Don't Stop Now: Fashion Photography Next provides a platform for a new generation of image-makers who work with fashion. An exciting glimpse into the new order of fashion photography. 

Don&rsquo;t Stop Now: Fashion Photography Next was organised by Foam in collaboration with guest curator Magdalene Keaney. The exhibition&nbsp;offers a stage to photographers who are bending the rules&nbsp;of fashion photography.
Don&rsquo;t Stop Now: Fashion Photography Next offers an exciting glimpse into the wealth of contemporary practices in fashion photography, resulting in a dynamic, colourful and multi-faceted presentation. In the words of&nbsp;Magdalene Keaney: "If someone tells you not to stop, it means you must be doing something good to begin with! The title of the exhibition,&nbsp;Don&rsquo;t Stop Now,&nbsp;was thus intended as a&nbsp;clarion call."
Those who document fashion are oftentimes as influential and significant as the fashion designers themselves. Fashion photography has long been an important cultural phenomenon. But the revolution of print, digital and social media has opened many&nbsp;doors for the current crop of emerging fashion photographers.
On one hand, they&nbsp;are following in the footsteps of their&nbsp;famed colleagues such as&nbsp;Mario Testino, Helmut Newton, Juergen Teller or Inez &amp; Vinoodh. But on the other, they are carving out a place for themselves,&nbsp;whether they are playing with new forms of digital manipulation or experimenting with analogue techniques.
<img src="/userfiles/archief/fashion_photog/installatieshot_template.jpg" alt="" width="595" height="510" /> Installation Don't Stop Now in Foam, 2014 &copy; Christian van der Kooy
The photographers featured in this group exhibition are:&nbsp;Brendan Baker &amp; Daniel Evans,&nbsp;Mel Bles, Charlie Engman,&nbsp;Jonathan Hallam,&nbsp;Jamie Hawkesworth,&nbsp;Alice Hawkins,&nbsp;Erik Madigan Heck,&nbsp;Julia Hetta,&nbsp;Samuel Hodge,&nbsp;Axel Hoedt,&nbsp;Laetitia Hotte,&nbsp;Daniel Jackson,&nbsp;Immo Klink,&nbsp;Tyrone Lebon,&nbsp;Chad Moore,&nbsp;Laetitia Negre,&nbsp;Hanna Putz,&nbsp;Daniel Riera,&nbsp;Robi Rodriguez,&nbsp;Daniel Sannwald,&nbsp;Clare Shilland,&nbsp;Saga Sig,&nbsp;Jacob Sutton,&nbsp;Philippe Vogelenzang,&nbsp;Chardchakaj Waikawee (Air), Tung Walsh,&nbsp;Harley Weir and&nbsp;Ruvan Wijesooriya
Foam is sponsored by the BankGiro Loterij, De Brauw Blackstone Westbroek, Delta Lloyd, Gemeente Amsterdam and the VandenEnde Foundation.
ABOUT THE EXHIBITION The Don&rsquo;t Stop Now: Fashion Photography Next exhibition starts out from the fact that fashion photographers are first and foremost photographers. The exhibition provides a platform for a new generation of image-makers who work with fashion.
Variety and hybrid are two major characterisations of the work of these young photographers. The exhibition shows the diversity in approaches, as well as the abundance of photographic methods. Developments in fashion photography proceed for the most part equally as those in other fields of photography. Contrary to the possibilities presented by digital technology, many emerging photographers turn to analogue techniques and process their own images in the darkroom.
Some of the photographers are particularly interested in the artificial character of the fashion image and are pushing the limits of the medium via manual interventions and manipulation; others, on the contrary, investigate the possibilities offered by the digital aesthetic. To do so, various forms are juxtaposed and combined, such as studio and location shots, and genres such as still life, landscape, portrait and abstraction. Collage, sculpture, installations and performance also naturally assume a place in their method of working. The most important rule is that there are in fact no rules.
The emergence of zines, independent underground publishers and self-publishing has offered a welcome alternative to the monopoly position long held by the major publishing companies. This has created a kind of underground circuit that allows more space for experimentation, existing parallel to the world of the established global fashion industry. The opportunities presented by self-publishing and social media are for many of the photographers discussed here a major instrument of promoting their own work without mediation by galleries, agencies or established institutions.
Concurrent with this exhibition, a book by Magdalene Keaney with the same title has been&nbsp;published by Thames &amp; Hudson. Don&rsquo;t Stop Now: Fashion Photography Next is intended as a positive statement regarding the work of the young photographers included in the exhibition and the book, both now and in the future.

Don't Stop Now:  Fashion Photography Next

Foam organiseert deze zomervakantie een kinderworkshop voor kinderen van 8 t/m 12 jaar. 

Deze workshop is vol!
<a href="/nl/museum/programma/workshops">&gt; Bekijk ons actuele workshopaanbod</a>
Dit keer is de workshop gebaseerd op de tentoonstelling&nbsp;<a href="/nl/museum/programma/helmut-newton" target="_blank">Helmut Newton - A Retrospective</a>. Hij is een legendarische en invloedrijke fotograaf uit de vorige eeuw. Binnen zijn fotografie is het poseren van het model heel belangrijk.
<img src="https://a.storyblok.com/f/113697/595x335/ae15b97daa/595_foam_kinderworkshop_2.jpg" alt="" width="595" height="335" /> &copy; Foam
Tijdens de workshop gaan de kinderen een gestileerd portret maken, waarbij de focus ligt op de invloed van je houding op een portretfoto, op de uitstraling van een pose en wat voor effect de kleding heeft op de sfeer van de foto. Deze eerste foto&rsquo;s worden geprint. De uitgeknipte modellen worden opnieuw gefotografeerd maar dit keer met de stad als achtergrond. Newton gebruikte vaak de openbare ruimte als zijn studio en bepaalde zo de sfeer van de foto. De kinderen plaatsen hun uitgeknipte model in een omgeving die ze vinden passen bij de houding en kleding. Het uiteindelijke resultaat krijgen ze geprint mee naar huis in een goodiebag.
<img src="https://a.storyblok.com/f/113697/595x396/e297e81297/595_foam_kinderworkshop_5.jpg" alt="" width="595" height="396" /> &copy; Foam
Foam heeft compactcamera&rsquo;s van Olympus beschikbaar voor deze workshop. Wanneer er voorkeur wordt gegeven aan het gebruik van een eigen camera is dit geen probleem. Denk in dat geval aan een volle batterij, een lege SD-kaart en een inlaadkabel. Het gebruik van eigen materiaal is op eigen risico.
Voor de ouders/verzorgers bieden we een gratis rondleiding aan van 1 uur, zodra de kinderen zijn opgehaald door de museumdocent. Deze duurt van&nbsp;13.00 - 14.00 uur.
Ge&iuml;nteresseerd? Meld je op tijd aan want de plaatsen zijn beperkt. De tickets zijn gebonden aan een specifieke datum en tijd. Na aankoop van de kaarten is het niet mogelijk om van datum te wisselen of om kosteloos te annuleren.
De tentoonstelling komt tot stand in nauwe samenwerking met de Helmut Newton Foundation in Berlijn.
Helmut Newton - A Retrospective is mede mogelijk gemaakt met steun van hoofdsponsor Wolford, hoofdbegunstiger Fonds 21 en projectpartners Spaces en VSBfonds.
Foam wordt ondersteund door de BankGiro Loterij, De Brauw Blackstone Westbroek, Delta Lloyd, Gemeente Amsterdam, Olympus en de VandenEnde Foundation.

<div class="sidebar__content">WORKSHOP INFO 
10 August 2016 13.00 - 16.00 hrs.
&nbsp;
&gt;&gt; FULL &lt;&lt; &nbsp;
&nbsp;
PRICE &euro;12,50 regular rate &euro;10,00 Foam Fan/Club/Fund &euro;3,50 Stadspas
The price includes museum admission and the use of all workshop materials.&nbsp;&nbsp;
&nbsp;
This workshop is in Dutch.</div>

Fashion Photography Workshop for Children

Marble Ass

from the series Marble Ass

Talent Talks 2022 with Pavo Marinović & Barbara Gregov

visible in

Pavo Marinović

Self Portrait, Disneyland, CA, July 2021

'Rainjackets' from the series Home: Leaving One for Another 

'Home Cyprus' from the series Home: Leaving One for Another

Home from the series Home: leaving one for another

From the series Home: Leaving One for Another

Bozalp's work is characterised by a playful mix of travel reportage and stylised fashion shoots, in which he quite frequently photographs models he meets on the streets anywhere from the Middle East, Asia and Europe.

Screenshot from Olgaç Bozalp's video about his zine-making process

Olgaç Bozalp about his zine: Buddha Was Born Here by 

Olgaç Bozalp

exhibitions

Popel Coumou

Rahime Fortune

Brothers after wake from the series I can’t stand to see you cry

City Finance from the series I can’t stand to see you cry

Father from the series I can’t stand to see you cry

I can’t stand to see you cry

Rahim Fortune

Baron, 2013

artworks in the collection

Ask Our Curators - Untitled by Harley Weir

Harley Weir

Waves from the Web, 2009

Anne de Vries

How can documentary photography help create awareness or help us understand certain environments, communities, cultures or even the medium itself?

We take a look at projects by three artists that explore how photography can create artistic portrayels of social societies. Myriam Boulos (LB), a 2022 Foam Talent, shows a series of portraits of friends and strangers that have been affected by the blast and economy in Beirut. Rahim Fortune (US) uses documentary photography to ask fundamental questions about American identity. Lastly, Bieke Depoorter (BE) 

explores the complexities of the photographic enterprise, grappling with the relationship between photographer and subject.

The three artists are featured in the online talk 

Navigating the media industry - Photographer's Perspective

. For many photographers today, working on commissions and assignments within the media industry helps to build and contribute to a sustainable career. How can an artist navigate the territory between their own practice and the media industry at large?

From the series Tell The Trees To Smile

Myriam
Boulos

Tell the Trees to Smile

about

Rahim
Fortune

First Holidays from the series I can’t stand to see you cry

Kerosine lamp from the series I can’t stand to see you cry

ICSTSYC from the series I can’t stand to see you cry

Bieke
Depoorter

Agata, Paris, France, November 2, 2017

Agata, Germaine, Neuilly-Plaissance, France, September 4, 2018

Agata, Paris, France, November 12, 2017

Agata, Beirut, Lebanon, August 3, 2018

Bieke & Agata, Lebanon, August, 2018

The Ritz-Carlton Hotel, Moscow, 2016

Archive of Public Protests

Urmia salt lake, Iran

On Social Documentary Photography

Opening of Loading... Works from the Foam Collection

Our mission

Description

Pink Ladies and Pear, 2012

as a Foam Member

Discover even more

Home/Leaving One for Another

Malign Influences/The Holy Mountains

From the series The Mind is a Voice, the Voice is Blind

From the series Temporarily Censored Home

Opening of Tyler Mitchell, photo by Almicheal Fraay

About

For more information and visual material please contact the Press Office of Foam via pressoffice@foam.org.

see more

Next Level: Sara Cwynar

South Africa, 1960s

Ara Güler - A Play of Light and Shadow

Sara Cwynar - S/S 23

Ernest Cole - House of Bondage

Lebohang Kganye - Haufi nyana? I’ve come to take you home

Foam 3h: Sem Langendijk - Haven

Foam Talent 2022 | Frankfurt

 Paul Kooiker - FASHION

Foam 3h: Bebe Blanco Agterberg - Theatre of Broken Memories

Press kits

John Edmonds - A Sidelong Glance, 2022

Award prize

Selection criteria

Winner Foam Paul Huf Award 2023

Felipe Romero Beltrán

Dialect, 2020

Jury 2023

In his Dialect series, Romero Beltrán works with young people who have illegally crossed the maritime border between Morocco and Spain and are waiting for their migratory status to be resolved in Seville. The photographs are explorations of these young people's experiences, in which the body engages in dialogue with their memories and the time spent waiting in the migratory centre. 

Most recent exhibitions

All winners

About Paul Huf

Foam Talent Call

Foam 3h

back to the overview

Other talent inititatives

Foam Paul Huf Award

 in 2018. Using inkjet print as the medium, the artwork is displayed at 103 x 127 cm.

Untitled (Two Girls Embrace), 2018

Foam is supported by the VriendenLoterij, Foam Members, De Brauw Blackstone Westbroek, the VandenEnde Foundation and the City of Amsterdam.

In 2021 Foam receives additional support from the Mondriaan Fund and Kickstart Cultuurfonds

Tyler Mitchell’s work visualises a black utopia. Making use of candy colour palettes and natural light, Mitchell captures young black people in gardens, parks or in front of idyllic studio backdrops where they appear as free, expressive, effortless, sensitive and proud. The utopia that Mitchell creates, makes one realise how highly it contrasts with the way reality is represented. He produces holistic imagery of individuals from his community and brings their humanity to the forefront.

Untitled (Two Girls Embrace), 2018 from the series I Can Make You Feel Good

Untitled (Two Girls Embrace)

 in 2018. Using inkjet print as the medium, the artwork is displayed at 150 x 210 cm.

Boys of Walthamstow, 2018

Boys of Walthamstow, 2018 from the series I Can Make You Feel Good

Boys of Walthamstow

 in 2016. Using C-print as the medium, the artwork is displayed at 100 x 80 cm.

Untitled, 2016

This photograph comes from a shoot that Harley Weir did for the 'Female Gaze Issue' from i-D Magazine (August 2016). For the first time in the history of the famous youth culture magazine, it devoted an entire number to women seen through the lens of only female photographers. How do women look at women? It is a theme that Harley Weir has been involved in for some time. While working in the context of the fashion industry, her photographs show a different approach to women - one that does not necessarily meet the standard beauty ideal. For example, she refuses to brush away something like pigmentation marks on the body of a model in her photos. Time and again she seeks out the tension between the erotic and functional meaning of the erogenous zones of the female body.

Untitled Harley Weir

Find a stockist near you

about Foam Magazine

subscribe to Foam Magazine

contact Foam Magazine

collaborate with us

explore more

Stockists

Jan Hoek is a visual artist whose work often reveals a special yet ambiguous relationship between the photographer and his models.

Jan Hoek is a visual artist whose work often reveals a special yet ambiguous relationship between the photographer and his models. His series document his encounters with people, exposing simultaneously the weird, funny, painful, or touching stories that arose in this context. This portrait is taken from the series 

: a colloquial name given to Ethiopia’s homeless who suffer mental illnesses. Hoek was initially attracted to their curious and flamboyant fashion style, which reminded him of kings or emperors. The photoshoot created space to acknowledge and play with the royal feeling exuding from these remarkable individuals.

Adopting a unique approach to his work, Hoek always leaves room for the unexpected, as well as for the unwanted. He crosses traditional boundaries and challenges viewers, introducing us to the unconventional characters that became his models.

Sweet Crazies #19

 in 2010. Using c-print as the medium, the artwork is displayed at 60 x 40 cm.

Paper Girl 2, from the series World, 2010

A frail and twisted female body dissimulated behind pieces of paper: profoundly influenced by fashion and design, Ina Jang’s images are unconventional and light. She creates a complex and multidimensional world in which reality and fiction are intertwined using different surfaces and layers.

The base of Jang’s work is her experimental curiosity. Many of her images start with drawings or figures, which become obscured in surreal, hyper-stimulated environments. Jang’s goal is to find new perspectives in photography: "Coming up with something that completely breaks the boundaries might be impossible, but I think it’s always nice to try to break personal boundaries." With her conceptually and aesthetically playful approach to photography, Jang crafts her own visual language and creates light-hearted and poetic work.

Paper Girl 2

Foam Collection

Mariage á Loèche-les-Bains (Marriage in Leukerbad), from the series Ekaterina, 2012-16

Current Study #3, 2013

#14 from the series Sun Set, 2011

Maldoror #6, 2014

Bouquet V, 2008

The Crossroads from the series My Life in the Bush of Ghosts, 2014

w Face, 23 March, Tokyo, Japan, 2015

Cosmic Chakra, 2016

Pat Blake for Vogue NY 1954

Deborah, from the series Week– End, 2009

Collection

I would very often come across sensual, young, attractive white models running around being free and having so much fun – the kind of stuff Larry Clark and Ryan McGinley would make. I very seldom saw the same for black people in images – or at least in the photography I knew of then.