Hailun Ma
In September 2026, Hailun Ma presents her first major solo exhibition outside China, inviting visitors into a world where fashion becomes a lens for social observation. Recognized as one of the most influential voices among China’s new generation of image-makers, Ma turns her camera toward the gestures, styles, and relations that shape everyday life in Xinjiang.
About the exhibition
The exhibition brings together recent series focused on family, youth, and daily style in Xinjiang. Moving between the staged and the spontaneous, Ma’s images reveal how people present themselves, and how culture is worn, shared, and reimagined.
Ma’s work allows the images to speak before they are explained. Through her vibrant portraits, she has brought global attention to the style subcultures of ethnic minority and multicultural communities in contemporary China—bridging local identity and global fashion culture. Her work has been featured in New York Magazine, i-D, GQ China and Vogue.
About the artist
Hailun Ma is one of the most influential emerging photographers in China among the new generation. She has already appeared in nearly a dozen individual and group exhibitions in various venues, from New York to Miami to Mumbai and her native China. Her work has been featured in many influential publications, including New York Magazine, Vogue, GQ and i-D . In 2024, she was named to the BoF 500 list of global fashion power players, becoming one of the few female visual creators from China to receive this recognition.
Hailun Ma