Scent from Heaven, Still from the Film No. 3, 2023

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John Fleetwood

Aida Muluneh

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The 19th winner of the Foam Paul Huf Award will be revealed on Thursday 12 June 2025.

Jury announced for Foam Paul Huf Award 2025

Winner Foam Paul Huf Award 2024

Hiền Hoàng

Under an Ideology, part of Asia Bistro - Made in Rice, digital image, 2020

Jury 2024

Hoàng uses food symbolism and unconventional surfaces to demonstrate the stereotypes that exist in Western narratives with regards to Asian culture.

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Dialect, 2020

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For information and visual material please check www.foam.org/press or contact the Press Office of Foam on +31 (0)20 5516500 / pressoffice@foam.org

Felipe Romero Beltrán - winner of the Foam Paul Huf Award

Ka 2phisi yaka e pinky II, 2013, Her Story series

Re shapa setepe sa lenyalo II, 2013, Her Story series C Lebohang Kganye

Lebohang Kganye’s (SA) work utilises the photographic medium to narrate and imagine a new history. Her work was chosen by a jury of five industry specialists out of around 100 nominees. The Foam Paul Huf Award is presented annually to an upcoming photography talent to encourage photographers in their artistic development.

Reflecting on personal narratives, memory, family, loss, displacement and dislocation while questioning photography’s indexicality as a marker of truth, Lebohang Kganye’s work impressed us for its clarity of vision, complexity and ambition.

Ke bapala seyalemoya bosiu ka naeterese I, 2013, Her Story series

Ke le motle ka bulumase le bodisi II, 2013, Her Story series

Ke monahano ke ntse ke le pating II, 2013, Her Story series

Kwana Germiston bosiu I, 2013, Her Story series

Ngwana o tshwana le dinaledi I, 2013, Her Story series

Setupung sa kwana hae II, 2013, Her Story series

Ka mose wa malomo kwana 44 II, 2013, Her Story series

You couldnt stop the train in time, 2018, Tell Tale series

Helens father grazing his goats, 2018, Tell Tale series

I recognise how the stories are centred on healing. I am grateful that the healing is not just for me.

Lebohang Kganye wins Foam Paul Huf Award 2022

The Villain, 2018 

With the seemingly simple but in essence culturally complex nature of his body of work , Edmonds questions issues of identity  and power from an African-American perspective. His work  stems from a deep understanding of the medium of photography and taps into its modernist history

Young man holding up Kuba cloth, 2019

Bull Mask from the Ivory Coast, 2019

Tete d Homme, 2018

John Edmonds is the fifteenth winner of the Foam Paul Huf Award

Daniel Shea (1985, US) is the winner of the twelfth Foam Paul Huf Award. This annual prize, given to a photography talent under 35 years, consists of &euro;20.000 and an exhibition in Foam.

The jury chose Daniel Shea from a pool of 100 nominated photographers, from 20 countries worldwide.&nbsp;
The jury report states:
<blockquote>
&rdquo;In a profoundly strong and varied list of international artists, the quality and consistency of Daniel Shea&rsquo;s subjective visual idiom, greatly impressed the jury. Using a variety of visual mediums, Shea&rsquo;s work explores the complexity and ambiguities of urban development in his home city, New York. Drawing from his experience as a commercial photographer, Shea presents us with a seductive and disconcerting world of concrete, steel and glass, which traverses the boundaries of fact and fiction. His latest body of work &lsquo;43-35 10th Street&rsquo;, allows us to reflect on late capitalism and its effects on a changing city landscape.&rdquo;
</blockquote>
An <a href="/museum/programme/daniel-shea">exhibition</a> with the work of Daniel Shea will be on show at Foam at the end of 2018.
<a href="/about/press-office/daniel-shea-wins-foam-paul-huf-award-2018">&gt; Read the full press release</a>
<img src="https://a.storyblok.com/f/113697/567x704/08d5a722d5/searles_valley_iv_from_the_series_43__35_10th_street_2017_c_daniel_shea.jpg" alt="" width="595" height="739" />Searles Valley IV, from the series 43 &ndash; 35 10th street, 2017 &copy; Daniel Shea
<img src="https://a.storyblok.com/f/113697/595x893/08b312ae18/untitled_3_from_the_series_43__35_10th_street_2017_c_daniel_shea.jpg" alt="" width="595" height="893" />Untitled, from the series 43 &ndash; 35 10th street, 2017 &copy; Daniel Shea
<img src="https://a.storyblok.com/f/113697/510x708/00639340e5/lic_7_from_the_series_43__35_10th_street_2017_c_daniel_shea.jpg" alt="" width="595" height="826" />Lic 7, from the series 43 &ndash; 35 10th street, 2017 &copy; Daniel Shea
<img src="https://a.storyblok.com/f/113697/595x826/6f92b69cb0/lic_20_from_the_series_43__35_10th_street_2017_c_daniel_shea.jpg" alt="" width="595" height="826" />Lic 20, from the series 43 &ndash; 35 10th street, 2017 &copy; Daniel Shea
<img src="https://a.storyblok.com/f/113697/595x744/9f1a74eb1c/untitled_2_from_the_series_devils_lake_2016_c_daniel_shea.jpg" alt="" width="595" height="744" /> Untitled, from the series Devils Lake, 2016 &copy; Daniel Shea
<img src="https://a.storyblok.com/f/113697/595x744/2d00f2a48c/untitled_3_from_the_series_devils_lake_2016_c_daniel_shea.jpg" alt="" width="595" height="744" />Untitled, from the series Devils Lake, 2016 &copy; Daniel Shea
The Foam Paul Huf Award came about as a result of the special relationship Foam had with Dutch photographer Paul Huf (1924-2002). Paul Huf was known for his innovative photographic technique and he was an important ambassador for the establishment of Foam Fotografiemuseum Amsterdam in 2001.&nbsp;
Foam is supported by the BankGiro Loterij, De Brauw Blackstone Westbroek, Gemeente Amsterdam, Olympus and the VandenEnde Foundation.

Winner Foam Paul Huf Award 2018

On 8 March 2018, the winner of this year&rsquo;s Foam Paul Huf Award, the international photography award for young artists, will be announced.

The international jury will meet in Amsterdam on 7 and 8 March to choose a winner from portfolios submitted by one hundred photographers nominated from around the world. The prize is awarded annually by Foam to an international photographic talent under the age of 35 and consists of &euro;20,000 and an exhibition at Foam.
The Paul Huf Award 2018 winner was revealed to be Daniel Shea.&nbsp;
<a href="/museum/programme/winner-foam-paul-huf-award-2018">&gt; Read more about 2018's winner</a>
<h2>2018 Jury</h2>
<ul>
<li>Gregory Barker (chair, publisher STANLEY/BARKER, United Kingdom)</li>
<li>Marina Chao (assistant curator International Center of Photography, United States)</li>
<li>Tristan Lund (independent art consultant and curator, United Kingdom)</li>
<li>Whitney Richardson (creative visual strategist, photo editor New York Times, United States)</li>
<li>Lars Willumeit (independent curator and art educator, Switzerland)</li>
</ul>
<img src="https://a.storyblok.com/f/113697/1240x825/42d3139d29/foam_paul_huf_award_2018_jury_2018_photo_marleen_van_veen.jpg" alt="" width="595" height="396" /> Foam Paul Huf Award jury, 2018 &copy; Marleen van Veen
<h2>Previous Winners</h2>
2007: Taryn Simon, Mikhael Subotzky 2008: Pieter Hugo 2009: L&eacute;onie Hampton-Purchas 2010: Alexander Gronsky 2011: Rapha&euml;l Dallaporta 2012: Alex Prager 2013: Taiyo Onorato &amp; Nico Krebs 2014: Daniel Gordon 2015: Momo Okabe 2016: Daisuke Yokota 2017: Romain Mader
<h2>Nomination Process</h2>
To produce an internationally representative selection Foam approached around twenty nominators in various parts of the world. These nominators, specialists, and experts in the field of photography were each asked to select a number of talented photographers under the age of 35 in their own region. The award can be presented for any type of photography: from documentary or applied photography to journalistic or independent work. The winner&rsquo;s work must exhibit a clear visual language and distinguish itself in both form and content.
The Foam Paul Huf Award came about as a result of the special relationship Foam had with Dutch photographer Paul Huf (1924-2002). Paul Huf was known for his innovative photographic technique and was personally involved in the establishment of Foam Fotografiemuseum Amsterdam in 2001.
Foam is supported by the BankGiro Loterij, De Brauw Blackstone Westbroek, Gemeente Amsterdam, Olympus and the VandenEnde Foundation.

Foam Paul Huf Award 2018

Romain Mader (1988, Switzerland) is the winner of the eleventh Foam Paul Huf Award 2017. This annual prize, given to a photography talent under 35 years, consists of €20.000 and an exhibition in Foam.

The jury chose Romain Mader from a pool of 100 nominated photographers, from 25 countries worldwide. Mader wins the prize for his series Ekaterina, a narrative in which he seeks a bride in the imaginary city of Ekaterina.
<iframe width="595" height="335" src="https://www.youtube.com/embed/JbVt2flkPGg" frameborder="0" allowfullscreen="allowfullscreen"></iframe>
The jury report states:
<blockquote>
“Romain Mader’s Ekatarina is notable for the humour and irony with which he addresses serious issues: solitude, love, exploitation and the female body. In this Chinese box of a project, each layer opens to reveal a new interpretive possibility. What is real here, and what is fiction? In the invented Ukrainian town of Ekaterina, mysteriously populated only by women, Mader - or the character he plays - looks for love. Unremarkable in appearance, he spends time with aspiring models and beauty queen hopefuls, frozen behind their smiles. In a slick style familiar from commercial snapshots, social media and tourist material, we are drawn into a world of exploited women, mail-order brides, sexual tourism, and pervasive media attention. But Mader’s depiction is funny, naive, absurd, light-hearted, and it is this contrast between the subject and its exploration that gives Ekaterina its unexpectedly moving power." The jury was delighted to recognize Romain Mader’s already completed work as well as his significant promise with the 2017 Foam Paul Huf Award. "We strongly believe that he is an artist of remarkable sensibility and subtlety, and that he is destined to be a notable voice in contemporary photography.” 
</blockquote>
The work of Romain Mader will be on show at Foam at the end of 2017.
<img src="https://a.storyblok.com/f/113697/960x768/ee84195fa9/romain-mader-01-ekaterina-01-soon.jpg" alt="" width="595" height="476" />Bientôt (Soon), from the series Ekaterina, 2012 © Romain Mader / ECAL
<img src="https://a.storyblok.com/f/113697/815x652/1b8b3592e8/romain-mader-01-ekaterina-05-advertisement-dash-1.jpg" alt="" width="595" height="476" />Publicité #1 (Advertisement #1), from the series Ekaterina, 2012 © Romain Mader / ECAL
<img src="https://a.storyblok.com/f/113697/695x868/ca47eca49d/romain-mader-01-ekaterina-07-moralist-dash-1.jpg" alt="" width="595" height="743" />Moraliste (Moralist #1), from the series Ekaterina, 2012 © Romain Mader / ECAL
<img src="https://a.storyblok.com/f/113697/960x768/626719ea26/romain-mader-01-ekaterina-13-valentines-day-in-london.jpg" alt="" width="595" height="476" />Valentine’s day in London #1, from the series Ekaterina, 2016 © Romain Mader
<img src="https://a.storyblok.com/f/113697/960x768/175f4aae3d/romain-mader-01-ekaterina-14-mariage-proposal.jpg" alt="" width="595" height="476" />Demande en marriage (Marriage proposal), from the series Ekaterina, 2012 © Romain Mader / ECAL
The Foam Paul Huf Award came about as a result of the special relationship Foam had with Dutch photographer Paul Huf (1924-2002). Paul Huf was known for his innovative photographic technique and he was an important ambassador for the establishment of Foam Fotografiemuseum Amsterdam in 2001. 
Foam is supported by the BankGiro Loterij, De Brauw Blackstone Westbroek, City of Amsterdam, Delta Lloyd, Olympus and the VandenEnde Foundation.

Winner Foam Paul Huf Award 2017

On 16 March 2017 the winner of this year&rsquo;s Foam Paul Huf Award, the international photography award for young artists, will be announced. 

The international jury will meet in Amsterdam on 15 and 16 March to choose a winner from portfolios submitted by one hundred photographers nominated from around the world. The prize is awarded annually by Foam to an international photographic talent under the age of 35 and consists of &euro;20,000 and an exhibition at Foam.&nbsp;
The Paul Huf Award 2017 winner was revealed to be Romain Mader.&nbsp;
<a href="/museum/programme/winner-foam-paul-huf-award-2017">&gt; Read more about 2017's winner</a>
The Foam Paul Huf Award is being organised for the eleventh time. The&nbsp;<a href="#winners">list of former winners</a>&nbsp;is quite impressive. In 2016 the jury chose&nbsp;<a href="/museum/programme/daisuke-yokota">Daisuke Yokota</a>&nbsp;(Japan) as the tenth winner of the prize, in recognition of his complex, sophisticated practice. On the evening of the announcement of the winner of 2017, Yokota&rsquo;s exhibition&nbsp;Matter&nbsp;will be&nbsp;<a href="/museum/programme/public-opening-eggleston-yokota">officially opened</a>&nbsp;by Lucy Conticello (chair of the Foam Paul Huf Award 2017 and member of the jury in 2016). 2017 JURY
<ul>
<li>Lucy Conticello (chair, director of photography M Le Magazine du Monde, France)</li>
<li>Gregory Barker (publisher, STANLEY/BARKER, London, United Kingdom)</li>
<li>Teju Cole (writer, photographer and photo critic The New York Times Magazine, United States)</li>
<li>Shi Hantao (research director of Shanghai Project, China)</li>
<li>Maddalena Scarzella (gallery manager Galleria Carla Sozzani, Italy)</li>
</ul>
<img src="https://a.storyblok.com/f/113697/595x388/8e01b119c3/595jury_foam_paul_huf_award_2017_c_tessa_bosma_thefoofaraw_com.jpg" alt="" width="595" height="388" />Jury Foam Paul Huf Award 2017 &copy; Tessa Bosma / thefoofaraw.com&nbsp;
<a id="winners"></a>PREVIOUS WINNERS 2007:&nbsp;Taryn Simon, Mikhael Subotzky&nbsp; 2008: Pieter Hugo&nbsp; 2009: L&eacute;onie Hampton-Purchas&nbsp; 2010:&nbsp;<a href="/museum/programme/alexander-gronsky" target="_blank">Alexander Gronsky</a>&nbsp; 2011:&nbsp;<a href="/museum/programme/raphael-dallaporta">Rapha&euml;l Dallaporta</a> 2012:&nbsp;<a href="/museum/programme/alex-prager" target="_blank">Alex Prager</a>&nbsp; 2013:&nbsp;<a href="/museum/programme/onorato-krebs" target="_blank">Taiyo Onorato &amp; Nico Krebs</a>&nbsp; 2014:&nbsp;<a href="/museum/programme/daniel-gordon" target="_blank">Daniel Gordon</a>&nbsp; 2015:&nbsp;<a href="/museum/programme/momo-okabe">Momo Okabe</a>&nbsp; 2016:&nbsp;<a href="/museum/programme/daisuke-yokota">Daisuke Yokota</a>
NOMINATION PROCESS To produce an internationally representative selection Foam approached around twenty nominators in various parts of the world. These nominators, specialists and experts in the field of photography, were each asked to select a number of talented photographers under the age of 35 in their own region.&nbsp; The award can be presented for any type of photography: from documentary or applied photography, to journalistic or independent work. The winner&rsquo;s work must exhibit a clear visual language and distinguish itself in both form and content.
The Foam Paul Huf Award came about as a result of the special relationship Foam had with Dutch photographer Paul Huf (1924-2002). Paul Huf was known for his innovative photographic technique and was personally involved in the establishment of Foam Fotografiemuseum Amsterdam in 2001.
Foam is sponsored by the BankGiro Loterij, De Brauw Blackstone Westbroek, Delta Lloyd, the City of Amsterdam and the VandenEnde Foundation.

Foam Paul Huf Award 2017

Japanese photographer Daisuke Yokota (b. 1983 Saitama) is the winner of the tenth Foam Paul Huf Award 2016. This annual prize, given to a photography talent under 35 years, consists of &euro;20.000 and an exhibition in Foam.

The jury chose Daisuke Yokota from a pool of 97 nominated photographers, from 29 countries worldwide.
<iframe width="595" height="335" src="https://www.youtube.com/embed/LdY-U3Jn-34" frameborder="0" allowfullscreen="allowfullscreen"></iframe>
&ldquo;Daisuke Yokota is one of the most innovative and experimental young photographers working in the world today. The jury were unanimous in their decision that he win the 2016&nbsp;Foam Paul Huf Award, in recognition of his complex, sophisticated practice. Yokota has established a formidable reputation as a young artist who has the ability to take photography forward into ever more original directions; from prints, to artist&rsquo;s books, installations, and collaborative performance, and always with a distinctive and unmistakable visual language.&rdquo;&nbsp;-&nbsp;Simon Baker (Tate London, chairman of the jury)
<div>
An exhibition with the work of Daisuke Yokota will be on show in Foam&nbsp;in the spring of 2017.
<img src="https://a.storyblok.com/f/113697/595x804/c9a55792c3/from-the-series-taratine-untitled-2015-c-daisuke-yokota-courtesy-gp-gallery-1.jpg" alt="" width="595" height="804" />Untitled, 2015 from the series Taratin&nbsp;&copy; Daisuke Yokota / Courtesy G/P Gallery
<img src="https://a.storyblok.com/f/113697/595x744/4273e89097/from-the-series-color-photographs-untitled-2015-c-daisuke-yokota-courtesy-gp-gallery-1.jpg" alt="" width="595" height="744" />Untitled, 2015 from the series Color Photographs &copy; Daisuke Yokota / Courtesy G/P Gallery 
<img src="https://a.storyblok.com/f/113697/595x440/39efd6aaf8/from-the-video-out-of-air-by-broken-twin-untitled-2013-c-daisuke-yokota-courtesy-gp-gallery-2.jpg" alt="" width="595" height="440" />Untitled, 2013 from video Out of Air by Broken Twin &copy; Daisuke Yokota / Courtesy G/P Gallery 
<hr />
The <a href="/talent/foam-paul-huf-award">Foam Paul Huf Award</a> came about as a result of the special relationship Foam had with Dutch photographer Paul Huf (1924-2002). Paul Huf was known for his innovative photographic technique and was personally involved in the establishment of Foam Fotografiemuseum Amsterdam in 2001.
Foam is supported by the BankGiro Loterij, De Brauw Blackstone Westbroek, City of Amsterdam, Delta Lloyd, Olympus and the VandenEnde Foundation.&nbsp;
</div>

Winner Foam Paul Huf Award 2016

The winner of the Foam Paul Huf Award 2016 is revealed on 16 March 2016. The prize is awarded annually by Foam to an international photographic talent under the age of 35 and consists of &euro;20,000 and an exhibition at Foam.

The international jury meets in&nbsp;Amsterdam on 15 and 16 March to choose a winner from portfolios submitted by one hundred photographers nominated from around the world.&nbsp;
The Paul Huf Award 2016&nbsp;winner was revealed to be&nbsp;Daisuke Yokota.&nbsp;
<a href="/museum/programme/winner-foam-paul-huf-award-2016">&gt; Read more about 2016's winner</a>
The jury for the Foam Paul Huf Award 2016 consists of:
<ul>
<li>Chairman Simon Baker [senior curator, International Art (Photography) at Tate London, United Kingdom]</li>
<li>Joshua Chuang (independent curator and editor, United States)</li>
<li>Lucy&nbsp;Conticello (Director of Photography at M, Le Monde, Paris, France)</li>
<li>Felix Hoffmann (chief curator at C/O Berlin, Berlin, Germany)</li>
<li>Thyago Nogueira (head of contemporary photography department, Moreira Salles Institute and editor ZUM photography Magazine, Brasil)</li>
</ul>
Winners from previous years are: 2015 &ndash;&nbsp;<a href="/museum/programme/momo-okabe">Momo Okabe</a>&nbsp;(1981, Japan); 2014 - <a href="/museum/programme/daniel-gordon">Daniel Gordon</a> (1980, United States); 2013 - <a href="/museum/programme/onorato-krebs">Taiyo Onorato &amp; Nico Krebs</a> (1979, Switzerland); 2012 - Alex Prager (1979, United States); 2011 - Rapha&euml;l Dallaporta (1980, France); 2010 - Alexander Gronsky (1980, Estonia); 2009 - L&eacute;onie Hampton (1978, United Kingdom); 2008 - Pieter Hugo (1976, South Africa); 2007 - Mikhael Subotzky (1981, South Africa) and Taryn Simon (1975, United States).
NOMINATION PROCESS To produce an internationally representative selection Foam approached around twenty nominators in various parts of the world. These nominators, specialists and experts in the field of photography, were each asked to select a number of talented photographers under the age of 35 in their own region.&nbsp; The award can be presented for any type of photography: from documentary or applied photography, to journalistic or independent work. The winner&rsquo;s work must exhibit a clear visual language and distinguish itself in both form and content.
<hr />
The Foam Paul Huf Award came about as a result of the special relationship Foam had with Dutch photographer Paul Huf (1924-2002). Paul Huf was known for his innovative photographic technique and was personally involved in the establishment of Foam Fotografiemuseum Amsterdam in 2001.
Foam is sponsored by the BankGiro Loterij, De Brauw Blackstone Westbroek, Delta Lloyd, the City of Amsterdam and the VandenEnde Foundation.

Foam Paul Huf Award 2016

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Pink Ladies and Pear, 2012

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Wedding day from the series Las Flores mueren dos veces, 2022

Louis Vuitton Jeff Koons Rubens Bag, 2020

From the series Home Leaving One for Another

"Mohlokomedi wa Tora", Scene 2, 2018 

Killa from the series Madre

In a sandstone mine 1 from the series This isn't Divide and Conquer

authenticity (2 CHAINZ) from the series BLACK SNAFU, 2022

Wait from the series We Didn't Choose to be Born Here, 2022

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by Hiền Hoàng, which encourages a multi-sensory reflection on the connection between humans and nature. Her practice is deeply shaped by interdisciplinary collaborations with scientists and technologists which reveal the ambivalent role of technology as both a means to understand nature and a force that distances us from it. 

Scent from Heaven, Still from the Film No. 3, 2023.

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A new best life, 2021

A scan from the Photo album of the artist's late aunt.

Made in Rice, backstage from the left video, 2021.

Lidar-Mesh from the experiment, 2024

Hiền Hoàng - Garden of Entanglement

Opening Foam Talent | London, 2019

We can't live – without each other, 2019

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Koraal Tabak, 2016

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Created by Daniel Gordon in 2011. The artwork is a c-print and displayed at 105 cm x 92.5 cm.

Waves from the Web, 2009

Visible in

A collage is an image created using shreds of existing materials, for instance by cutting up and pasting images, or editing them electronically. Although the collage technique is not new to photography, Daniël Gordon’s application is unique. Gordon starts the process by printing out images found on the internet. He then uses these images to build three-dimensional collages. The next step is to photograph the collages with an 8x10-inch camera, which is a large-format camera. Gordon is also keen to reuse materials. After photographing the collages, he cuts up the 3-D compositions to reuse different elements in other works.  

 from 2011 not only visualises the digital era while paying tribute to the rich history of photography and collage, but the colours and geometry are reminiscent of the cubist style of artists like Pablo Picasso. For his unique approach to classic genres within the art world such as the still life and the portrait, Daniel Gordon won the Foam Paul Huf Award 2014. 

Portrait with a Yellow Window, 2011from the series Still Lifes, Portraits & Parts, Wallspace, New York, 2010-2011

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 in 2012-16. Using inkjet print as the medium, the artwork is displayed at 140 x 100.

Mariage á Loèche-les-Bains (Marriage in Leukerbad), from the series Ekaterina, 2012-16

Foam is supported by the VriendenLoterij, Foam Members, De Brauw Blackstone Westbroek, the VandenEnde Foundation and the City of Amsterdam.

In 2021 Foam receives additional support from the Mondriaan Fund and Kickstart Cultuurfonds

visible in 

Romain Mader’s Ekatarina is notable for the humour and irony with which he addresses serious issues: solitude, love, exploitation and the female body. In this Chinese box of a project, each layer opens to reveal a new interpretive possibility. What is real here, and what is fiction? 

exhibitions

This selfie depicts Romain Mader with his wife: it’s the end of the artist’s alter ego’s search of a wife. He started his mission in Ukraine, in an imaginary city mysteriously populated only by women, all named Ekaterina, and each hoping to find a rich western husband. In an utterly naïve narration by Romain about his search for the one and only Ekaterina, a series of stereotypes take the stage, from Mader performing as an oblivious western sex tourist, to interchangeable Ukrainian brides, up to the “typical” Soviet backdrop to the whole quest for love. The gap between preconceived ideas about a place like Ukraine and its reality is what is constantly exploited to the point of absurdity in Mader’s work. In a photographic language that perfectly employs the conventions of documentary photography, the confusion between what is fictitious and what is real – or what seems real – ultimately arises as a goal in itself.

Mariage á Loèche-les-Bains (Marriage in Leukerbad) from the series Ekaterina

 in 2012-16. Using inkjet print as the medium, the artwork is displayed at 40 x 50.

Demande en marriage, from the series Ekaterina, 2012-16

This picture depicts Romain Mader with his fiancée: it’s the end of the artist’s alter ego’s search of a wife. He started his mission in Ukraine, in an imaginary city mysteriously populated only by women, all named Ekaterina, and each hoping to find a rich western husband. In an utterly naïve narration by Romain about his search for the one and only Ekaterina, a series of stereotypes take the stage, from Mader performing as an oblivious western sex tourist, to interchangeable Ukrainian brides, up to the “typical” Soviet backdrop to the whole quest for love. The gap between preconceived ideas about a place like Ukraine and its reality is what is constantly exploited to the point of absurdity in Mader’s work. In a photographic language that perfectly employs the conventions of documentary photography, the confusion between what is fictitious and what is real – or what seems real – ultimately arises as a goal in itself.

Demande en marriage from the series Ekaterina

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