Book Release
Pop Trading Company 2013 – 2023

Pop Trading Company celebrates 10 years with the release of their commemorative skate photography book: Pop Trading Company 2013 – 2023. Counting over 300 pages, the publication nostalgically traces the brand’s growth from a local Amsterdam community to a driving force in the international skate scene. Paying homage to the skaters and individuals who, on their terms, have collectively shaped Pop's identity, the book is a resounding physical celebration of homegrown talent and camaraderie.

Pop Trading Company 2013 – 2023 will be released exclusively at Foam on Thursday 25 April. The global release will be available later at Foam, Pop Trading Company and at selected Pop retailers across the globe.

About Pop Trading Company

Established in 2013, Pop Trading Company is an Amsterdam-based label deeply rooted in skateboarding culture, seamlessly fusing its legacy with contemporary menswear. Initially serving as a distributor for skate brands in the Benelux market, Pop Trading Company ventured into creating its own line in 2015, unveiling its inaugural collection during the Fall/Winter 2016 season.

Today, the brand enjoys global recognition and is stocked at premier menswear and skate stores worldwide, including renowned establishments such as Mr. Porter, FTC, Goodhood, United Arrows – H Beauty & Youth, Lockwood, Civilist, and END.

From its inception, Pop Trading Company has actively engaged with the Amsterdam skateboarding community and, true to its heritage, maintains a dedicated team of Pop skateboarders. The brand operates a physical store in Amsterdam’s Red Light District and organises weekly skate sessions and events both within and outside the city.

Noteworthy collaborations have been forged with esteemed partners such as Burberry, Carhartt WIP, Paul Smith, Adidas, New Balance, Miffy, DC Shoes, Camper, Liberty London, and Converse, as well as numerous like-minded artists, photographers, and skateboarders around the world.

Image from Pop Trading Company 2013 - 2023
front pop trading company 2013-2023 book

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Book Release
Pop Trading Company 2013 – 2023