exhibition

Marcel Veldman

La Fluff

In collaboration with ADE, Foam presents La Fluff by Marcel Veldman in Amsterdam's Stenen Hoofd. The exhibition demonstrates the blurred lines between skateboard culture, art, and urban space through a large-scale installation.

Kevin Bradley, Okinawa 2013 © Marcel Veldman
Kevin Vu, Amsterdam 2023 © Marcel Veldman
Leo Baker, Frankfurt 2023 © Marcel Veldman

Fluff, a publication by Marcel Veldman that defies the conventional definition of a magazine, finds itself in a place where skating is impossible. This paradox—the skater in their so-called natural habitat— captures the essence of Fluff and its connection to skate culture.

This installation marks the largest edition of Fluff to date, presented through stacked containers that reflect how skaters reinterpret and reclaim urban spaces. It highlights skateboarding’s ability to breathe new life into both the physical and social fabric of the city, challenging norms in the process.

Join us for the opening

17 October

18.00 til 19.30 hrs

There, Copenhagen 2023 © Marcel Veldman

About the artist

Marcel Veldman (NL) is a photographer and skateboarder who captures the essence of the skate world with a raw, honest perspective. He focuses on the people, places, and narratives that define skateboarding culture, presenting it to prompt reflections on the interplay between individuals and urban landscapes. Veldman’s imagery stands out for bringing the spirit of skateboarding to life, making him a leading voice in the visual representation of skate culture.

© Slow motion portrait © Marcel Veldman

This event is presented in collaboration with Amsterdam Dance Event.

The exhibition is made possible by Gemeente Amsterdam, Stadsdeel West.


A black and white image of the back of a young man running down the street with a skateboard.

explore connections

Marcel Veldman

La Fluff