Aike, 2016

Olya Oleinic

From 16 September to 27 November, Foam devotes its project space 3h to Made of China, brand new work by visual artist Olya Oleinic (1991, Moldova).

In her practice she researches the aesthetics of advertising as a tool for communication. The circulation of advertisements is a determinant aspect of our culture; artistic reflection upon this subject provides insight into the effects and influence of commerce upon daily life. For Made of China, Oleinic researched one of the main driving forces of our contemporary advertising aesthetics: China.
Olya Oleinic visited China before. The country fascinates her tremendously. Buddhism, Communism and consumerism seem to exist side by side. This contrarian reality is alien to the average European. At the same time the culture of such an important exporting country echoes on an international scale, as we are also confronted daily with products &lsquo;Made in China&rsquo;.
In the summer of 2016 Oleinic returned to the remarkable, influential country to deepen her previous research to that effect. Her new work floats between straightforward observations and the poetry of personal impressions. Or in her own words: &ldquo;For the upcoming show I hope to recreate my experiences and transform my sentiments into imagery, thereby reflecting on the extreme consumerism and other characteristic queerness of China.&rdquo;
This exhibition is made possible thanks to the Gieskes-Strijbis Fund, the Van Bijlevelt Foundation, Kleurgamma, the VSB Fund and donations via Voordekunst.
Foam is supported by the BankGiro Loterij, De Brauw Blackstone Westbroek, Delta Lloyd, City of Amsterdam, Olympus and the VandenEnde Foundation.

<div class="sidebar__content">OPENING INFO 
The Autumn 2016 exhibitions will be opened on: Thursday 15 September 17.30 hrs 
 Want to join the opening? RSVP here:</div>

<div class="sidebar__content">Free entry for members 
</div>

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During summer 2016, visual artist Olya Oleinic went on a journey through China, motivated by her fascination for the aesthetics of advertising and the fact that China is one of the countries producing most of the objects we use in our daily lives, all around the world. 

Foam is supported by the VriendenLoterij, Foam Members, De Brauw Blackstone Westbroek, the VandenEnde Foundation and the City of Amsterdam.

In 2021 Foam receives additional support from the Mondriaan Fund and Kickstart Cultuurfonds

visible in

From Beijing, Shanghai, and Taipei to Hong Kong, she focused on the consumer culture she encountered on every corner of the cities’ streets.

Back in her Amsterdam studio, she started recreating her impressions and sentiments about this confusing contact with China’s consumerism and produced another reality of this phenomenon. Playing with the stereotypes of mass consumption, famous Western labels, and dozens of counterfeit brands such as Aike, Nkie or Calvim Klain, Oleinic constructed a deformed yet meaningful visual impression of consumer culture.

olya-oleinic

Foam 3h: Olya Oleinic

Foam 3h

Aike