Pink Ladies and Pear, 2012 © Daniel Gordon, courtesy of the Foam Collection
privacy policy

This Privacy Policy sets out how Foam uses and processes data from visitors, customers and supporters, and applies to the website and all other websites that are published on or behalf of Foam. Foam is committed to ensuring that your privacy is protected.

    general information

  • Foam is committed to ensuring that your privacy is protected.

    Foam may change this policy from time to time by updating this page. You should check this page regularly to ensure that you are satisfied with any changes.

    This policy is effective from 25 May 2018.

    This privacy policy is governed by Dutch law. Disputes in relation to the use of this website can only be submitted to the competent court in Amsterdam.

    This website, published on and various subdomains (e.g., is compiled and updated with the utmost care. Foam assumes no liability whatsoever for the use of this website. Foam offers no guarantee that this website is virus-free, nor that it will be accessible at all times or that it will always be in perfect working order.

    Non-public domain images and texts on this website are protected by copyright, with the creator or Foam being the copyright owner of the photographic material. The mere fact that this website contains images and texts does not necessarily mean that the Foam is at liberty to grant licenses for additional publication or reproduction thereof. The Foam brands and logos are protected under trademark law. Unauthorised use of these brands is prohibited.

    Stichting Fotografiemuseum Amsterdam is a registered foundation with several extensions. Foam Editions and the bookshop form part of a separate limited company Foam Projects B.V, while Foam Magazine B.V. and Stichting Foam Friends are registered for specific activities related to publishing and donations. This privacy policy covers all parties under the umbrella of Foam.

    If you have any questions or queries about this policy please use the contact information at the bottom of this policy.

  • When browsing our website

    We collect data using Google Analytics that tracks our visitors' behaviour on our website which provides insight into ways we can improve the usability of the website. This information is also used for retargeting advertisement campaigns on social media (Facebook, Instagram, Twitter, Pinterest) and Google (Display network, Search, YouTube) and used for internal reporting purposes. Google Analytics uses cookies to track this information but Google Analytics is anonymised in accordance with GDPR. By not accepting our cookies, all parts of the website will remain at your disposal, but your details and behaviour will be excluded from being collected or purposed as stated above.

    Mailing List

    In order to sign-up to our mailing list, you need to provide your email address, first name, last name, city and country of residence. By signing up, either through Foam’s website, activities or in the museum, we register your details after double confirmation before we add you to our mailing list. You can set your preference for either English or Dutch mailings. Using this information, you can unsubscribe at any time. The option to do so is linked from every email you receive from us at the bottom. By unsubscribing, you are only unsubscribed for the specific mailing list you are subscribed to. For a full overview of your subscriptions and requesting to unsubscribe from all, please fill in the form to request change or removal of your details known at Foam.

    Booking Events and Reservations

    In order to book a place for an event, you will be required to provide more information including your name, email, billing address and payment information if you are signing up for a ticketed event. Any external partner involved, such as payment providers assigned by Foam, are operating in accordance with GDPR. Booking details will remain saved and centralized in our CRM system and website CMS.


    When buying a membership for yourself or on another’s behalf you will be required to provide your Name, Postal Address, Billing Address, Email Address and Telephone Number. Payment details will be registered in our CRM system in case you opt for an membership on autorenewal of invoiced base. If you are purchasing a gift or joint membership you will also be required to provide the relevant details of the intended recipient.

    Buying a Product Online

    When buying a product online you will be required to provide your name, email address, delivery and billing address in order to fulfil your order. In case of subscription-based products, we will save additional information such as a start date, end date and payment or invoice details Any external partner involved, such as software suppliers and payment providers assigned by Foam, are operating in accordance with GDPR.

    Submitting work to Foam

    When sending us material for exhibitions or related activities you will be asked for information about the content and authorship of the material. Foam will store your materials for research purposes and occasionally remove materials from the database. In case your submission isn’t relevant or outdated for Foam to consider, do not contact us for a replacement but send in your latest relevant work for consideration.

    Visiting the galleries

    When visiting Foam in Amsterdam or other satellite locations for an event or opening, images of you may be captured for promotional purposes. In case you find yourself included in photography against your will, fill in the form to request for removal. Foam will adjust the publication and confirm the removal of the original file for future use.

    your personal data

  • We use your personal data, including any of the personal data listed above, for the following purposes:

    • Foam primarily uses email as our main communication method. As standard, we send a regular newsletter which generally features information about our current and upcoming exhibitions, talks and events, featured content and videos and relevant third party reciprocal marketing. The content and layout of our emails are subject to change and you are welcome to update your preferences or unsubscribe altogether as and when you wish. Foam occasionally uploads email addresses of newsletter subscribers for social advertising in order to reach a growing and relevant audience. In case you have an active social media profile, messages aligned with Foam’s activities will be shown in advertisements. If you have no active social media profile, there won’t be any effects to this action.

    • Registering you for a talk, course or event. In order to book a place on any of our talks, events we require information including billing details in order to process transactions and book you a place. Your registration is saved on our website CMS as a functional database, in case of bookings fail. After a successful registration, we will save your booking in our CRM system.

    • Administering membership requires personal information to be held about you and potentially a joint member related to you or a gift recipient for correct servicing and fulfilling your gift order.

    • When donating or becoming a member if applicable we will store a declaration for purposes of claiming gift aid on your behalf in both our CRM and financial administration.


    We also use stored data regarding memberships, bookings and donations to build a picture of our audiences and in the future provide tailored emails and offers to you

    • To develop new products and services and to review and improve current products and services

    • To comply with legal and regulatory obligations, requirements and guidance

    • To process any donations made to Foam

    • The website collects some anonymous information about you automatically as you move through the site. This information is used to help us monitor how you and other visitors use the site, allowing us to provide an improved service throughout the site.

    • We ask for information about work submitted to us for exhibition or sale for the benefit of the viewer or buyer

    • The CCTV video registration system at Foam is installed for the safety of visitors and the security of the exhibited works. The footage is retained 14 working ways and then systematically deleted unless the footage is required for evidential purposes. In this case, it is possible Foam has to make footage available to authorities such as the police. People involved will be informed of our best options possible.

  • We collect different information about you in a number of ways:

    Information you give us

    When you buy tickets, sign up to our newsletter, request marketing materials, submit for Foam Talent Call, give us feedback or make a donation, we will store the personal information you give to us such as your name, email address, postal address, telephone number and card details. We will also keep a record of your purchases and donations.

    Automated technologies or interactions

    As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies and other similar technologies.

  • We occasionally receive information about you from third parties as set out below:

    • Analytics providers such as Google

    • Advertising networks such as Facebook

    • Search information providers such as Google AdWords

    • Partners: Foam sometimes is requested by partners to service invitations for openings, events or complimentary products related to Foam. In this case, Foam and the partner sign an agreement. 

  • Where we need to perform the contract we are about to enter into or have entered into with you (i.e. purchasing tickets)

    Where it is necessary for our legitimate interests and your interests and fundamental rights do not override those interests.

    Where we need to comply with a legal or regulatory obligation.

    Where we have your explicit consent before using your personal information in that specific situation.

  • There are certain circumstances under which we may disclose your personal information to third parties.

    For instance to our service providers who process data on our behalf and on our instructions (for example our ticketing and CRM software providers). We require all third parties to respect the privacy of your personal information and to treat it in accordance with the law.

    In order to process physical mail-outs, we will provide information to a third party mailing house. As a third party contractor, we have ensured that they are GDPR compliant.

    We do not allow our third-party service providers to use your personal information for their own purposes and only permit them to process your personal information for specified purposes and in accordance with our instructions. 

    storing your data

  • Where we’re relying upon your consent to process personal data, you can withdraw this at any time by contacting us using the details below.

  • Here is a list of the rights that all individuals have under data protection laws. They don’t apply in all circumstances. If you wish to use any of them, we’ll explain at that time if they are engaged or not.

    • The right to be informed about the processing of your personal information

    • The right to have your personal information corrected if it is inaccurate and to have incomplete personal information completed

    • The right to object to the processing of your personal information

    • The right to restrict processing of your personal information

    • The right to have your personal information erased (the “right to be forgotten”)

    • The right to request access to your personal information and to obtain information about how we process it

    • The right to move, copy or transfer your personal information (“data portability”)

  • Depending on the level of information we hold on you and the purposes of holding that information will determine how long we retain data for.

  • We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and other procedures to safeguard and secure the information we collect online, through offline forms, sales or on personal request.

  • A cookie is a text-only string of information that a website transfers to the cookie file of the browser on your computer's hard disk so that the website can remember who you are.
    A cookie will typically contain the name of the domain from which the cookie has come, the 'lifetime' of the cookie, and a value, usually a randomly generated unique number.

    This site uses different types of cookies. We use Necessary, Preference, Statistics and Marketing cookies.

    Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.

    Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.

    Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.

    Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.

    By accepting our cookie policy you are agreeing to our use of cookies. 

  • If at any time you wish to change or remove your personal details, you can do so here.

contact us

You may contact us by email or phone in matters relating to any of the above using the following details:

  • Email:

  • Post:
    Keizersgracht 609
    1017 DS Amsterdam