As part of Amsterdam International Fashion Week 2010, Foam 3h shows the work of young fashion and portrait photographer Mylou Oord.
Oord’s photography is characterized by a distinct style which well expresses the Zeitgeist of her generation. All her subjects come from the creative world, and the way she captures them clearly evidences a close relationship between her and the subject.
As a self-taught photographer, Oord does not rely on technical or stylistic structures; she creates raw photos that are extremely intimate. Oord works intuitively, producing photos that are exceptionally direct and natural.
For the series It would be so nice she photographed her friend and muse Aynouk Tan for more than a year. This series clearly shows how the boundaries between a posed portrait and a more snapshot-like approach blur for Oord. The difference between the photography she does on assignment and that she does for herself is not always apparent. The spontaneous and intimate character of her photos gives the viewer a feeling of witnessing the photographer’s life from extremely close up.
It would be so nice was made possible in part by SBK Amsterdam, de Van Bijlevelt Stichting, Rijnja Repro and Fonds BKVB.
Foam is supported by the BankGiro Loterij, De Brauw Blackstone Westbroek, City of Amsterdam, Delta Lloyd, Olympus and the VandenEnde Foundation.
ABOUT MYLOU OORD
Mylou Oord (Amstelveen 1987) is self-taught and concentrates on portrait, fashion and documentary photography. Between 2007 and 2009 she worked as an assistant for the successful photographic duo Petrovsky&Ramone. Oord has exhibited her work at the Streetlab festival in Amsterdam (2007), the Streetlab festival in Istanbul (2008) and at the Amsterdam Biënnale in Mediamatic (2009). Her work is also regularly published in Blend, Vice, Micromag.com and accompanies Aynouk Tan’s weekly column in NRC Handelsblad’s cultural supplement.