For the second installment of the Adorned public program, Foam is directing the spotlight on the Platforms that produce fashion visuals.
If fashion photography is proving to be an incredible vehicle for channeling a variety of social and political issues, then what kind of role do platforms have as facilitators?
The production of images is deeply tied to their circulation, the environment in which they are created and the audience. Traditional fashion outlets followed the wave made possible by the digital revolution, while creatives were the ones making the change happen. In order to make a lasting impact on the industry and on the way we communicate and consume fashion, they needed to join forces and shaped platforms safeguarding theirs and the makers’ visual identities.
Who are the actors producing and publishing contemporary fashion’s visual products? In what way are those involved in the production making bundling together in order to re-direct the constantly changing landscape? Foam will discuss these questions together with Andile Buka (The Sartists), and Chiara Bardelli Nonino (Vogue Italia).
Untitled, from the series Boys of Hong Kong, 2018 © Alexandra Leese/ courtesy of the artist
During the event, the focus will lie on a few examples of the different platforms actively changing and challenging the panorama of fashion. Together with guests coming from the artistic domain, publishing industry and agencies, we'll discuss various platforms, the ways in which they were built and the unique types of content they are championing – often surprisingly bringing together fashion and social change.
ABOUT THE EXHIBITION
Adorned – The Fashionable Show presents intriguing and challenging fashion related photography projects created by a new generation of visual artists. They all work with fashion, but most of them are not straightforward fashion photographers. For them, fashion and style are primarily tools to construct or question identities, to empower people and to play with cultures, gender, race and ages.
Visit this event and other exhibitions and events as a Foam Member.
The exhibition is made possible by Fonds 21 and Kleurgamma Fine-Art Photolab.
Foam is supported by the BankGiro Loterij, De Brauw Blackstone Westbroek, City of Amsterdam, Foam Members, Olympus and the VandenEnde Foundation.