Press release Amsterdam | 6 May 2011

Foam is now also based at Museumplein Amsterdam.

Foam Pop In opened at the Gabriël Metsustraat, off the Museumplein in Amsterdam. In the former Fortisbank Foam hosts a temporary space where new work by photographers from the in-house gallery Foam Editions as well as work by emerging talents will be on show. Participating artists until 7 August will be the following: Daniëlle van Ark, Kim Boske, Marnix Goossens, Elza Jo, Yvonne Lacet, Sanne Peper, Jaap Scheeren and Anne Schwalbe. Foam Pop In offers a selection of signed prints at attractive prices and a bookshop with inspirational magazines and books. Events, artist talks and presentations will be organized regularly.

22 exhibitions at the museum itself each year, Foam regularly organises activities that are not limited to the exhibition galleries at the Keizersgracht. Foam publishes Foam Magazine 4 times a year; there is an extensive educational programme that is taught both at schools as well as other locations; there is a project location in Amsterdam New West called West Side Stories; and Foam regularly produces exhibitions on location. Foam Pop In provides Foam with a presence on the Museumplein and is not just a meeting place and source of inspiration for photography enthusiasts, photographers, photo editors, designers and others working in the industry, but also for local people, art and culture aficionados, tourists and general passersby. Foam Pop In offers you contemporary and high-quality photography, inspirational magazines and books, or just a cup of coffee.

Foam Pop In
Foam Bookshop
Foam Editions
Foam Magazine

Foam
Foam lets people enjoy photography globally via our museum at the Keizersgracht in Amsterdam, our internationally distributed magazine, our website, and our gallery Foam Editions. Foam is continually looking for new possibilities to reach its audience. We are not afraid to break with tradition and to walk down hitherto un-trodden paths. We work together with other organisations and companies, in order to let an as large as possible audience experience the power of photography.

Foam Magazine
Foam Magazine is an international photography magazine. A publication as well as an exhibition platform for photographers globally. Quarterly, Foam Magazine presents 8 portfolios dedicated to one specific  theme. Attention is paid to all aspects of photography, from documentary to fashion, from contemporary to historical, from world famous photographers to emerging talents. The magazine received awards for its design and quality and is currently being distributed in more than 25 countries

Foam Pop In has been made possible by Oschatz Visuelle Medien.