Inez van Lamsweerde & Vinoodh Matadin
Pretty Much Everything - Photographs 1985-2010
25 June - 15 September 2010
Foam is proud to introduce an overview of work by the world-famous
photography duo Inez van Lamsweerde and Vinoodh Matadin. Inez and
Vinoodh began working together in Amsterdam in 1986. Now, 25 years
later, with campaigns for fashion houses such as YSL,
Chanel, Balmain, Gucci,
Louis Vuitton and Chloé, and with regular
publications in W Magazine, Vogue and
The New York Times, they rank among the
most important photographers in the world today. They are a rare
breed; successfully crossing the line between fashion and art,
while at the same time, maintaining careers in both fields. The
team has lived and worked in New York since 1995.
Foam features 300 photographs spanning 25 years of the duo's
career. Art, fashion and portrait works all co-exist, sid-by-side.
Disregarding any chronological order, the combinations of photos
are based on personal, formal, social, political and intuitive
associations that show the way the artists have lived with the
images for 25 years.
Inez van Lamsweerde and Vinoodh Matadin launched their
international career with ten pages in the British magazine
The Face in 1994. It was here that for the first time
in a fashion series, the models and the backgrounds were
photographed separately and subsequently combined into a single
image using a computer. The series typified van Lamsweerde and
Matadin's hyper-realistic style and was made to celebrate and
subvert fashion within the context of a magazine.
Doubt underlies practically every image they make. Their work is
ambiguous in every sense of the word and balances deliberately on
the thin line between fashion and art, perverting both worlds,
mirroring the strangeness of everyday life through an extreme
enlargement of a singular part.
Since each photograph demands its own dimensions, and some have
been shown over the years and have their own existing size and
frame style, the exhibition will have a dynamic flow and will read
like a huge stream of images - forming one smooth, pulsating
sentence rather than divisions that are grouped by size or subject.
This unique approach will draw the viewer into Inez and Vinoodh's
world of constant dualism, duality and ambiguity, as well as their
obsession with giving meaning to the surface, while oscillating
between horror and beauty, the grotesque and the quiet, the
spiritual and the banal.
Especially for the exhibition Pretty Much Everything,
a newspaper was published: Inez van Lamsweerde & Vinoodh
Matadin 'Pretty Much Everything' 1985-2010: 25
photographs + 25 posters with M/M (Paris) / € 7.95. A number of
posters are for sale in the Foam bookshop and online.
This exhibition was made possible thanks to Audi and Delta