This is the first extract from an interview with Teun van
der Heijden, the designer of Stanley Greene's book, Black
Passport.
How did you start making photography books and working
together with photographers and photography
institutions?
"At the St.
Joost academy I was not a brilliant graphic design student. In
the fifth year I dropped out because a friend of mine started an
advertising agency in Oss. He thought, 'Teun is doing art school,
he can help me'. In contrast to art academy this was about going to
an office and just working. There were normal people that wanted
you to design logos and were enthusiastic about it. I felt right at
home.
After this I did a postgraduate course where I discovered the
world of concept design. I wanted to be an art director at an
advertising agency in Amsterdam, but this was in the days when
people were being fired. And I came from the provinces. It didn't
work so I moved into the magazine world. Via Margriet (a
Dutch women's magazine), I ended up at Vrij Nederland. This was really the beginning
of my interest in photography. I talked to photographers and made
edits. While I was at Vrij Nederland I started at World Press
Photo where I did small design jobs.
I arrived at the beginning of the expansion of World Press Photo
(laughs). Marloes Krijnen (now founder and director of
Foam) was then director. At the time they were looking for a
new designer to make the annual book. I had a conversation with
Marloes but she was very clear. "One, I do not make the decision
and secondly we are looking in the top levels of the national and
international design world". But Marloes promised at least to pass
on my name to the publisher. And then I got lucky. One of the
designers in the pitch pulled out of the project. I was totally
inexperienced at making books but I did have a lot of flight
hours. A design office in London had made a visionary design but it
was a bridge too far. I just happened to be second in line. "
What a great story of the underdog who runs off with the
prize. Though, of course, you worked already with World Press
Photo. I suppose it was actually an advantage?
"Yes, that's probably true, but I discovered that I knew nothing
about photography. I had never made a book before. I had designed a
grid and pasted images into it for three months, to put it in
basic terms. The first time I went to edit with the World Press
Photo team was quite a shock. In the time I had chosen two
pictures, they had already done half the book."
Now you have trained yourself in book design. What is
your judgment based on? Seeing endless pictures and so
understanding traditions?
"I still make most of my decisions based on a gut feeling. At
some point you find that you are short of knowledge. I had never
heard of all those classics. You realize that if you want to do
your job well you need some reference. I started doing a
photography course at ACF. I learned all about the practice but also
some art history. At ACF I got to know many people that still work
in the photography world. I immersed myself in something I felt
fantastic about."
Why were you so fascinated by photography?
I realized that I could lose part of myself in photography. I
really like to tell stories and with photography you can do that.
As a graphic designer who is doing something with photography, you
are in line with the narrative. For a catalogue like the World
Press Photo yearbook you make the best flow of images but it
doesn't have a real narrative. That's why I got more interested in
this kind of story-telling.
Kim Knoppers
The second part of this interview
will follow tomorrow.